Step‑by‑Step Guide to Making Videos For You Business

Creating your first business video can feel daunting. Follow this step‑by‑step guide to making videos for your business to ensure you plan, shoot and edit a polished, professional video that showcases your brand.

Step 1: Define Your Purpose

Before filming, decide:

• Objective – Do you want to promote a product, share a customer story or teach a skill? Knowing your goal guides your content.

• Target audience – Who will watch your video? Tailor your tone, style and content to their interests.

• Key message – Summarise what you want viewers to remember. Keep it concise and specific.

Step 2: Plan Your Story

Storytelling is crucial for engaging viewers. Create a simple outline or script:

1. Opening – Introduce the problem or highlight your product/service. Hook the viewer immediately.

2. Body – Provide details: show how your solution works, include benefits or customer testimonials.

3. Call to action – Tell viewers what to do next – visit your website, book a course or subscribe to your newsletter.

Step 3: Gather Equipment

• Camera – a smartphone or DSLR. Ensure you know its settings.

• Tripod or stabiliser – keeps footage steady.

• Microphone – a lapel or shotgun mic for clear audio.

• Lighting – natural light or an LED panel to illuminate your subject.

You don’t need expensive gear; simple equipment yields professional results when used correctly.

Step 4: Set Up Your Shot

• Framing – use the rule of thirds. Position subjects slightly off‑centre.

• Background – choose a tidy, uncluttered space. Remove distracting objects.

• Light – position lights or windows at 45 degrees to the subject’s face for flattering illumination.

Step 5: Record Your Video

• Test shots – record a short test to check framing, light and audio. Make adjustments as needed.

• Multiple takes – film each scene multiple times. Mistakes can be edited out later.

• Capture B‑roll – film cutaways such as close‑ups, product shots or environment scenes. B‑roll helps maintain interest and cover transitions.

Step 6: Edit for Impact

Import your footage into editing software like CapCut or Adobe Premiere. Then:

• Cut out mistakes and dead space.

• Add transitions to smooth scene changes.

• Overlay text for names, titles or calls to action.

• Enhance audio by adjusting levels and adding music.

• Include captions to make your video accessible and improve retention.

Final Tips

• Keep it short – videos of 60–90 seconds perform well on social media.

• Maintain energy – speak clearly and with enthusiasm. Match your energy to your audience.

• End strong – repeat your call to action and provide a simple next step.

  
  

Short Video Making Course

Need hands‑on guidance to create your first video? Our videography courses in Sydney, Brisbane and Melbourne teach planning, filming and editing step by step. Join us to produce your first professional video with confidence.