The State of Video in 2021

I often say... "You either get involved with video now, or you wish you did in a few years time."

Just look around you; Facebook has become the new YouTube, Instagram is all about Stories, and TikTok all of a sudden has 689 million active users (not including China).

It's no longer just important to make videos, it's a necessity.

Video is the future, and the future is here.

And the best news – making videos is more accessible than ever before. You don't need to hire an expensive videographer. Grab your smartphone or DSLR, a lapel microphone, a small light (and perhaps a short videography course) and you're good to go.

But is video worth the time, resources and effort? A big YES, for all endeavours.

Let the statistics do the talking:

General trends

• The average user spends 88% more time on a website with video. (Forbes)

• Viewers claim they retain 95% of a message obtained via video. (Social Media Week)

• 80% of people prefer videos over written text. (Neal Schaffer)

• 85% of people would like to see more video from brands in 2021. (Wyzowl)
  

Social media

• Facebook videos receive 135% more traffic & engagement than images. (Buffer)

• Videos on Instagram generate more engagement than any other type of content. (Mention)

• Twitter has had a 95% increase in daily video views over the last 18 months. (Twitter)
  

Marketing

• 87% of marketers say video has increased website traffic. (Visme)

• 84% of consumers say they’ve bought a product or service after watching a brand’s video. (Wyzowl)

• 84% of video marketers say video has been effective for generating leads. (HubSpot)

• 91% of marketers state that they’re satisfied with the ROI of their social media video marketing. (Animoto)
  

Video isn't a short lived trend or a fad – it's here to stay.

Video catches our eye, portrays messages clearly and tells stories in powerful ways. It's arguably the most powerful form of online communication.

That's why we're passionate about our 1-day videography course in Sydney and Brisbane. We teach filming and editing courses completely tailored to your organisation. You'll leave ready to start making your own videos long into the future.

If you're interested, find out more about our short video training workshops: https://www.infocusworkshops.com/

And what would this post be without finishing with a video to summarise the statistics: