Video in 2025... is everything

Xavier
Jul 27
2 min read

I often say…

“You either get involved with video now, or you’ll wish you did a few years from now.”

In 2021, I wrote this same line — and if you look at where things are in 2025, it’s never been more true.

Video isn’t just the future anymore. It’s the present.

Every platform — from Instagram to LinkedIn, YouTube to TikTok — is prioritising video. Facebook has fully shifted to video-first content. Instagram Reels dominate engagement. TikTok? It’s now well past 1.5 billion users globally and shaping culture, commerce, and communication worldwide.

Whether you’re a business, a brand, or an individual creator, making videos is no longer optional — it’s essential.

Video Is More Accessible Than Ever

The good news? You don’t need a studio, fancy camera, or a full crew.

If you’ve got a smartphone, a wireless mic, and a small LED light — that’s all you need to start creating polished, professional content.

Or better yet, join a short videography course like ours, and we’ll show you exactly how to do it with the gear you already have.

So, Is Video Still Worth the Effort in 2025?

Absolutely.

Let’s look at the latest statistics!

General

91% of businesses now use video as a core marketing tool — it’s no longer optional.
88% of marketers say video is essential to their strategy.
87% report that video has directly increased sales. spend 2.6x more time on pages with video.

Social Media

Video gets 1200% more shares than text and images combined.
LinkedIn users are 20x more likely to share video than any other post type.
30–60 seconds is now considered the ideal length for capturing attention.

Marketing & Business

86% of marketers say video drives more traffic to their website.
90% say video has boosted brand awareness.
85% are increasing their video budgets in 2025.

(Source: Vidico 2025)

It’s Not a Trend — It’s the Standard

Video grabs attention, builds trust, and communicates more effectively than any other medium. Whether you’re trying to educate, inspire, or sell — video helps you do it faster and better.

That’s Why We Teach Video

We run 1-day video courses in Sydney, Brisbane and Melbourne, tailored to your organisation. Whether you’re in a law firm, government, marketing agency or start-up, we’ll come to your workplace and teach you how to film and edit your own professional videos — with confidence and ease.