AI can help with transcripts, rough cuts and captions, but your team still needs to choose the story and check the result. Here is a practical workflow for editing real business footage.

Make your business videos easier to understand and discover. Start with customer questions, film a useful answer and match the title, description and captions to what the video actually delivers.

A practical batch filming plan for busy teams: choose six useful customer questions, set up your smartphone once and record a collection of videos you can edit and share over the coming weeks.

Do you need a dedicated camera for business videos? Xavier explains when an iPhone is enough, where sound and lighting matter most, and when a camera is worth the investment.